Optimized Interest Metric Of Rules And One-to-one Marketing Using Connection Networks
نویسندگان
چکیده
With the explosive growth of the electronic commerce data, rule nding became a crucial part in marketing. A number of di erent metrics to quantify \interestingness" or \goodness" of rules, including support and con dence [1], have been proposed [3]. We suspect that the most suitable interest metics for di erent data sets are di erent one another. In this context, we nd the optimized interest metric for the given data set.
منابع مشابه
Connection Network and Optimization of Interest Metric for One-to-One Marketing
With the explosive growth of data in electronic commerce, rule finding becomes a crucial part in marketing. In this paper, we discuss the essential limitations of the existing metrics to quantify the interests of rules, and present the need of optimizing the interest metric. We describe the construction of the connection network that represents the relationships between items and propose a natu...
متن کاملA Survey of Librarians' Perspectives on Marketing Library Services Using Social Media in Tehran, Iran, and Shahid Beheshti Universities of Medical Sciences
Background and Aim: The present study has examined librarians' views on the marketing of library services using social media as well as the applications, benefits, and challenges of their use in Tehran, Iran, and Shahid Beheshti Universities of Medical Sciences. Materials and Methods: This research was a descriptive and applied survey and was conducted in 2019. The data collection tool was a ...
متن کاملA Review of Spatial Factor Modeling Techniques in Recommending Point of Interest Using Location-based Social Network Information
The rapid growth of mobile phone technology and its combination with various technologies like GPS has added location context to social networks and has led to the formation of location-based social networks. In social networking sites, recommender systems are used to recommend points of interest (POIs) to users. Traditional recommender systems, such as film and book recommendations, have a lon...
متن کاملComparison of Optimized PSS Using Three Different Methods for Single and Multi-Machines Systems
Oscillations of power systems cause instability in power networks. Power system stabilizer (PSS) is used as a conventional method to damp these oscillations . Finding the optimized gain of PSS is one of the major problems in power system stability issue. In this paper, single machine connected to an infinite bus and 10-machines 39-bus network are considered for study. it's shown that finding th...
متن کاملA Secure Routing Algorithm for Underwater Wireless Sensor Networks
Recently, underwater Wireless Sensor Networks (UWSNs) attracted the interest of many researchers and the past three decades have held the rapid progress of underwater acoustic communication. One of the major problems in UWSNs is how to transfer data from the mobile node to the base stations and choosing the optimized route for data transmission. Secure routing in UWSNs is necessary for packet d...
متن کامل